Saska's Polar Plunge
The annual Polar Plunge is a fun, fearless, and frigid event hosted by Saska's, the original steakhouse in Mission Beach. Every January 1st, loyal customers take the chilly morning jump into the Pacific Ocean and are rewarded with a special New Year's Day brunch, drink specials, swag, and a costume contest. I designed a variety of print and digital marketing assets for this campaign, which saw its highest turnout in years.
illustration | print + digital marketing | motion graphics