Luv Surf / The Surf Life
Luv Surf started out as a beachside boutique with a junior girls' clothing line. The brand wanted to refocus its clothing to appeal to women age 18-35, particularly tourists seeking a piece of the California lifestyle. The Surf Life was also introduced as its partnering men's line. I designed new apparel graphics to appeal to the new target customers while remaining true to their active, casual, coastal aesthetic.
illustration