Luv Surf / The Surf Life
Luv Surf started out as a junior girls' line inspired by the active, casual California lifestyle. Several years later, the brand and the clothing were revamped to appeal to young women 18-35 with a significant focus on tourists seeking a piece of the California lifestyle. I designed new apparel graphics to appeal to Luv Surf's new target customer as well as graphics for the partnering men's line, The Surf Life.
illustration