"SOCAL AMERICANA" BRUNCH LAUNCH
"FIRE UP THE B'S" WEEKLY PROGRAM
Fireside
Flames, wood, smoke, charcoal — that atmosphere defines Fireside, an indoor/outdoor restaurant in San Diego's Liberty Station. To promote seasonal menu launches and special events, they needed visuals that captured both the rustic warmth of the brand and the modern polish of the dining experience. I developed cohesive visuals that combined original hand-drawn and digital illustrations, motion graphics, and styled food & drink photography. These assets were applied across menus, signage, and marketing collateral, creating campaigns that felt fresh, authentic, and elevated. This creative not only boosted attention on seasonal offerings but also drove measurable lifts in both social engagement and in-restaurant revenue, strengthening Fireside’s positioning as a destination within Liberty Station.
illustration | photography | print + digital marketing | motion graphics