"SOCAL AMERICANA" BRUNCH LAUNCH
"FIRE UP THE B'S" WEEKLY PROGRAM
Fireside
Fireside, located in Liberty Station, is defined by its atmosphere — flames, wood, smoke, and warmth — balanced with a modern dining experience. I both partnered with creative leadership and led creative direction for seasonal campaigns and promotional assets, translating the brand’s sensory identity into a cohesive visual language across menus, signage, and marketing collateral. The work combined illustration, motion, and styled food and beverage photography to create campaigns that felt both authentic and elevated. These campaigns not only boosted attention on seasonal offerings but also drove measurable lifts in both social engagement and revenue, strengthening Fireside’s positioning as a destination within Liberty Station.
illustration | photography | print + digital marketing | motion graphics