Green Field Paper Company, a boutique stationery brand known for handcrafted seed paper, needed product collections that reflected the uniqueness of their materials. While the product itself was artisanal, the use of stock art diluted the brand’s identity. I led a shift in visual direction, developing custom illustration systems that were playful, eco-minded, and aligned with the brand’s sustainable ethos. The new collections elevated the brand’s positioning and created a more distinctive presence at retail. As a result, the illustrated lines were picked up by hundreds of boutiques nationwide, with several designs carried by Paper Source. The “Happy Birthday Monkey” card became a repeat bestseller, underscoring the commercial success of this creative shift.
