Green Field Paper Company, a boutique stationery brand known for handcrafted seed paper, needed product collections that matched the uniqueness of their materials. While their paper was artisanal, their greeting cards relied heavily on stock imagery, diluting the brand’s identity. I was brought in to reimagine their visual direction through custom illustration — playful, eco-minded, and true to the brand’s sustainable ethos. The new collections elevated Green Field’s positioning in the marketplace and resonated with both retailers and consumers. As a result, the illustrated lines were picked up by hundreds of boutiques nationwide, with several designs carried by Paper Source. The “Happy Birthday Monkey” card became a repeat bestseller, underscoring the commercial success of this creative shift.
