Night of Wonder

For Vistage’s 2022 company holiday party, the brief was to create an immersive theme loosely inspired by Alice in Wonderland — whimsical, festive, memorable. As Art Director, I led the concept-development of “Night of Wonder,” defining a visual identity that balanced fairytale magic, holiday warmth, and Vistage’s professional brand voice. The visual direction leaned into rich jewel tones, a playful mix of typography, and hedge maze textures to evoke a storybook experience — without feeling kitschy or overly ornate. Assets were rolled out across print and digital channels, teasing the event's theme and immersive experience to come. The result: high RSVP rates and many attendees commenting on the creative execution — it felt magical, elevated, and deeply memorable. It helped reinforce Vistage’s culture of community and celebration, contributing to overall employee satisfaction and helping secure Vistage's status as one of San Diego's "Best Places to Work."