Night of Wonder
For Vistage’s 2022 holiday event, the brief was to create a theme inspired by Alice in Wonderland — whimsical and memorable, while maintaining the brand’s elevated tone. I led concept development and visual direction for “Night of Wonder,” creating an identity that balanced fantasy with sophistication. Rich jewel tones, layered typography, and subtle references to a storybook world brought the theme to life without feeling literal. The concept explored how a more immersive, story-driven approach could elevate the event experience while reinforcing Vistage’s brand and culture.
print + digital marketing | motion graphics