Night of Wonder

For Vistage’s 2022 company holiday party, the brief was to create a theme loosely inspired by Alice in Wonderland — whimsical, festive, memorable — while maintaining their elevated brand standards. I led the concept-development of “Night of Wonder,” defining a visual identity that balanced fairytale magic, holiday cheer, and sophistication. Leaning into rich jewel tones, a playful mix of typography, and hedge maze textures evoked a storybook experience reminiscent of Alice's world without being too literal. Assets were rolled out across print and digital channels, teasing the event's theme and immersive experience to come. It felt magical, elevated, and deeply memorable — helping to reinforce Vistage’s company culture and secure its status as one of San Diego's "Best Places to Work."