Saska's Polar Plunge
Polar Plunge is a bold, community-driven annual event hosted by Saska’s, a longstanding Mission Beach institution undergoing a broader brand refresh. I conceptualized and directed a fully reimagined campaign, transforming the legacy polar bear mascot into a more modern, brand-aligned character and visual system. The campaign extended across print, email, and social to build excitement across the local community, driving registrations and resulting in the highest turnout in the event’s history.
illustration | print + digital marketing | motion graphics