Tami Skin Care
Tami Skin Care, an upscale La Jolla studio specializing in botanical and medical-grade skin care treatments, needed a brand identity and digital presence to match the quality of its services. Though Tami had a loyal clientele, there was no branding, bookings were handled only by phone, and product sales were limited to in-store transactions. I developed a brand identity system using natural elements, a clean neutral palette, and sophisticated typography that conveyed both purity and luxury. I then designed and launched a responsive website with booking integration, e-commerce functionality, and marketing tools. The new platform streamlined client access — reducing friction and increasing revenue potential— and elevated Tami’s overall brand perception.