Vistage is the world’s largest executive coaching and peer advisory organization for small and midsize businesses. As Art Director, I lead the visual strategy and execution across marketing campaigns, national events, digital experiences, branded collateral, content assets, and video storytelling. One of my primary responsibilities is designing and maintaining Perspectives, a semi-annual magazine with a circulation to 27,000 members, ensuring it feels fresh, authoritative, and inspiring while remaining deeply on-brand. I also serve as the lead on major campaigns where I steer creative strategy, direct concepts, and oversee execution of print and digital assets. The result: year-over-year increases in brand awareness, member satisfaction, and membership growth.
